Fenty Beauty Takes Makeup World By Storm: With Diversity and Inclusion
Rihanna takes the beauty industry by storm, featuring products with an inclusive platform. She proves to large beauty contributors, that dark skin tone products do sell. In her first month, she breaks records with 72 million dollars in sales and revenues.
While the beauty industry has historically failed to represent people of color in ads and with products, Rihanna along with other celebrities and beauty moguls like Pat McGrathhave taken matters into their own hands. Just this past month, Beyoncé introduced a baseball cap just for women with natural hair and curly hair for an accessible $35 as part of her Ivy Park collaboration with Topshop. Unsurprisingly, it sold out, as yet another reminder that there is an egregious shortage of beauty products that appeal to broad demographics.
Some brands are beginning to wake up to the potential of this underserved market.
